One of the first pieces of advice many home business owners get when inquiring about online marketing approaches is the need to establish a blog.

As with anything else on the Internet, there are several paths a budding online marketer can take when preparing to establish a blog site.

Two of the more popular blogging options are to use either a free blog service like Blogger.com or WordPress.com or a self-hosted WordPress blog that has been installed on the users own website.

The following video was prepared in support of the “Build Your Own Site” page found elsewhere on this site, which provides a written overview along with a set of tutorial videos on how to set-up self-hosted WordPress.

In this video I  introduce you to each of these three different blog options (Blogger.com, WordPress.com and self-hosted WordPress) and discuss the pros and cons of each type: