From the Seth Godin’s Blog – “Pay for Stuff”

If you didn’t know it, I became a very big Seth Godin fan after reading his penultimate book released late in 2008, “Tribes – We Need You to Lead Us”.

Right after I started reading the book, I was so blown away I subscribed to his blog (strangely named – Seth Godin’s Blog) to monitor his nearly daily postings of marketing advice and pure gold nuggets.

As I opened my email this morning, his latest post was waiting in my in-box; the title instantly caught my eye.

After reading through the short but powerful piece, I quickly decided to add it to this blog (with the appropriate links back to the original in case you would like to subscribe yourself)!

So without further hesitation ….

Pay for stuff (by Seth Godin)

As a bootstrapping entrepreneur, my instinct has always been to work before spend. If there was a way to spread the word virally instead of buying ads, I would. If there was a way to change the project so I could do it myself, I would. If I could trade or whittle my way into getting an asset on the come, I would. That’s the mantra of the bootstrapper.

It turns out that paying for stuff works too.

Ads that pay for themselves are worth buying. Employees and freelancers that produce more than they cost are worth hiring. Office rents that generate productivity, foot traffic or revenue are probably worth paying.

In the free media world in which we’re living now, it’s so easy to get stuck on not investing, on avoiding outlays at all cost. Frugal is an admirable trait, but being a miser is dumb.

An interesting message don’t you think. Definitely more gold business/marketing advice from Mr. Godin.

Many, if not most of us, who are trying to leverage the Internet to assist in building our home-based businesses are likely guilty of what SG discusses above (I know I am).

This piece was enough of a wake-up call for me to commit to re-evaluating my daily “Net-related” activities to determine how to best balance my time and marketing budget (yes I actually do have one).  Perhaps this is something you may want to do as well to insure you are best applying your resources.

Something we often seem to forget …. In any business, time is indeed Money!